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The Lovechild of Retrofuturism, Pulp Fiction, and Streetwear

Phazer Apparel, Inc, is a clothing brand that celebrates nostalgia from the 60's and 70's and incorporates streetwear to give it a modern edge.

The brand gives the idea of and developed a culture of being a "Pulp Punk", someone who reads science fiction and high fantasy, but has modern tastes in terms of fashion and technology.

 
 

The development of the brand started with a quirky character design, and an alteration of a bold display typeface.

What started as a quick brainstorming session developed into an entire streetwear brand.

 
 

The brand gives the idea of and developed a culture of being a "Pulp Punk", someone who reads science fiction and high fantasy, but has modern tastes in terms of fashion and technology.

Phazer's website is a simple online shopping experience.

The simplicity of other streetwear brands like Supreme and Bathing Ape is the ubiquitousness of their logos and how they can speak for themselves. I created Phazer to have the same effect with a impactful brand.

Phazer Stun, an online magazine that functions as a stylist and a lookbook.